It’s time to grow your email list with videos. Videos are fun, entertaining, and feasible for small businesses on a tight budget. There are four ways that you can grow your email list with videos, and we’ll unpack each of them below:
- Tell Stories
- Humanize Your Brand
Tell Stories with Videos
Let’s face it. We’ve been watching stories on video since the early 1900s when the television was introduced to United States. With stories we can visit new places, experience new things, and become the individuals we secretly want to be. Ordinary people can watch actors who exhibit similar characteristics and imagine that they too can be the celebrity or successful tycoon. In a study titled Why Americans Love Reality TV, Psychology Today concluded that fans of reality shows value status because they measure it by level of attention. The more attention they receive, even if it’s not good, the higher the prestige. We as fans will watch theses stories with attention and commitment like no other.
Share a testimonial from your greatest fans. Let us envision how we can use your product or service to become your next success case. Here’s an example of a video scribe that I produced on the successful launch of my blog.
Educate with Videos
Videos that Educate are also trending in popularity. This is primarily due to our increasing need for answers now. We want the information today, and can’t wait for the next class to be scheduled or the next book to be released. Look at the popularity of TED talks, a place where anyone can digest content from the “greatest minds” on technology, entertainment, and design (actually it’s grown way past those topics). We want to grow and experience success. Sometimes we just need someone to show us how to get from point A to point B.
Teach us something that we can use to further our dream or challenges our beliefs. It doesn’t have to take long. In fact, the more succinct and creative you are, the happier we’ll be. Here’s a great example.
Entertain with Videos
Videos that entertain provide great value to our society, and can be somewhat categorized as an addiction. Generally, we tend to relax and become passive watchers as the events unfold before our eyes. With a fluctuating economy and stress-filled days the norm, it’s no wonder why we gravitate to a world that takes us away from the normalcy of our hectic lives. We simply need a break from reality sometimes.
Give us a chance to laugh, cry, and connect with your brand. Even if the only time we see your brand is in the “sponsored by” section.
Humanize Your Brand with Videos
For years we’ve been bombarded with messages that speak, “buy me now” in volumes. We are answering the advertising call less and less. Instead, we’re increasingly using social media to validate performing companies prior to engaging in a purchase transaction. It’s more important than ever to show your prospects and customers that your business is more than just an entity.
Show us your company, culture, and process. Soon we’ll begin to realize that your product is more than something we need, it’s something that does good for our society because it creates jobs, happiness, and freedom. We all want a little bit of freedom.
Grow Your Email List with Videos
Now it’s time to grow your email list with videos. It’s time to show them that you’re human, and that you care. If a picture is worth a thousand words, a video is worth so much more. Video scribing is a great way to get started. Click here learn more.