You need to make a move towards mobile marketing for your small business. There is a significant trend towards increasing use of mobile platforms and if you don’t get onboard with mobile marketing now, you stand to lose a good share of your customers. According to Forbes, more than 50 percent of Americans have smart phones. For younger Americans ages 18-34, that percentage skyrockets to 80%. That means that your customers are mobile. So why aren’t you?
What is Mobile Marketing
According to Wikipedia, mobile marketing is the “distribution of any kind of promotional or advertising messages to customer through wireless networks”. A more specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”.
So basically, mobile marketing is simply meeting customers where they are, and being in front of them when they’re ready to buy.
How to Get Started with Mobile Marketing
Getting started with mobile marketing is easy. It starts with mobilization. Here are 9 steps that you can take to move towards mobile marketing for your small business:
- Mobilize-Mobilize your website. In geeky terms, that mean to make your website “Responsive”. If you do all of your website creation, you can take advantage of the existing responsive templates for your blog or website. There are many templates that do this for your automatically, but it’s up to you to make sure you use the right one. Otherwise, pick up the phone and call your web developer today, and get him or her on the ball with making your site responsive. I’d be a little pissed if was paying someone to manage my website and it wasn’t responsive. Come on web developers – it’s not that hard! Service is key!
- Research-Check out your competitors. Learn what they’re doing and create a plan that’s unique to your business.
- Claim Your Business-Claim your business on location-based applications.
- Rewards-Reward customers for checking in at your business location. This helps get the word out to their friends that they frequent your location.
- New Customers-Give new customers an incentive to try your product or service.
- Variety-Change your promotions often.
- Target-Target customers or prospects who are checking in a different business that is located in close proximity to yours.
- Try it-Run a mobile ad campaign. Then track and test your results.
- Use Social Media-You’ll never get good a social media unless you take the plunge to learn and use it yourself. Don’t overwhelm yourself by trying to learn every platform. Start off with the one that interests you or appears to be a good fit for your business. It’s actually quite fun!
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