Get Started with the Vine by Twitter

The Vine by Twitter has finally been released for the Android,vine-twitter which should cause usage soar through the use. Why not get in front of this social media platform?  Get started with the Vine by Twitter today before your competition leaves you in the dust.

Recently I wrote a thought leadership post for Infusionsoft’s Big Ideas Blog: Grow Your Business with the Vine.  I highlight 3 key strategies that small businesses can use to get started with the Vine. They are:

  • Share helpful tips
  • Humanize your brand
  • Give fans a preview of a new product

There are many great uses for the Vine and I’ll highlight some more in a future post.  For now, take a peek at the Big Ideas Blog. Don’t get left behind, stay ahead of your competition and get started with the Vine today!

Get Started with Small Business Social Media Marketing

SocialMedia

Image Credit: Juan Iraola

It’s Momprenuer Monday!  Are you looking to get started with small business social media marketing, you have a range of choices and channels at your disposal.   Try not to spread yourself too thin. Instead,  select one or two to focus on from among the best social media channels such as, Twitter, Facebook, Pinterest, YouTube, LinkedIn, Instagram and Google Plus. These rank among the most highly utilized social media platforms. In the next few weeks, we’ll take an in depth look into each one of these. For now, here’s an overview:

  1. Twitter: Have something to say?  Say it in 140 characters or less With Twitter. With Twitter you can be assured that your message can spread quickly to influencers and you can connect with people who are so busy that they prefer quick bites  information. Twitter is well-known for its immediacy and its mobility.  With Twitter you can get everything you need from videos on how to get started to advanced professional strategies and links to additional information. In addition,  people from all over the world can share their thoughts and experiences with others, without spending any money. Devoted users of Twitter’s services or Tweeters as they are called, are challenged to express their opinions through concise  140 character “tweets”. These tweets are categorized using #hashtags. Twitter is also used to stay connected with family members or friends, or even access breaking news updates.
  2. Facebook: Need word of mouth? Use Facebook! Facebook is ideal for businesses due to the word of mouth effect. You can start by connecting with your family and friends, and spread the word to customers and prospects. You can create your fan page or your very own group page. Facebook’s privacy setting allows you to customize according to your desires. Fan pages, groups, and events are becoming more popular. As a result you can use Fan pages and groups for promotional activities. Facebook’s new features like group chatting, notification and file sharing helps members of the group to stay connected, and updated on your business offerings.
  3. Google+: Want word of mouth + a lot of other features? Perhaps you’d like to be in the front of a social media trend instead of playing catch up? Google + is very similar to Facebook, but adds additional functionality such as circles, hangouts, communities and more.  Its goal is to be all things to all people. Google Plus redesigned interface allows for the exploration of content and access to the main features of the social network. If you’re looking to get in front of a social media trend, this is probably the platform you should take a gander at.
  4. Pinterest:  Got products? Show them off with photos. Pinterest provides you with group boards where you post and categorize pictures that you like or that are relevant to your brand. It allows you to grow a network and  connect with people who share similar interests. Pinterest is visually driven; it makes content sharing on the web easy and visually appealing.
  5. Instagram: Got pictures?  Instagram is similar to Pinterest in that the platform convey information through pictures instead to text. With Instagram you can take a picture, apply a filter, and share it with other social media platforms.
  6. YouTube: Videos are in! Want potential customers to watch your clever and entertaining ads? Get on YouTube! YouTube is owned by Google and videos are a must have for many businesses. Videos can drive a lot of traffic, and often show up on the first page of search results. Videos often they are frequently embedded by bloggers and shared to their followers.  Talk about word of mouth!  Unlike other forms of advertising, YouTube videos are can be made relatively cheap, and there is no charge to upload them to the site. YouTube marketing takes your website global and you’ll have viewership all over the world. When you connect to your customer’s emotions, the videos are often shared by viewers with their friends and family members.  Here’s one of our VideoScribe whiteboard animation videos that was shared with over 8,000 viewers for mother’s day.
  7. LinkedIn: Looking for new clients or even a new job? LinkedIn provides power, credibility and professional networking opportunities. The referrals gained through a professional network are more qualified and help in building a referral base with greater efficiency. If you are in the consulting business, you should consider creating a  LinkedIn site and getting recommendations. This will help potential customers feel more comfortable with your offerings.

We’ll spend some time investigating each of these social media platforms in greater detail over the next few weeks. For now, take some time to familiarize yourself with each of them and get started with small business social media marketing. If you’re not stalking me on Facebook come visit me here.

Bring Your Business Idea to Life With 9 Questions

You have a great business idea, but you’ve put it on a shelf to visit at a later date. Are you wondering if now’s a good time to start a business and bring your business idea to life? The economy seems to be doing better and new local shops are popping up where vacant buildings sat empty for the past few years. But even if the economy wasn’t doing great, today still be a good time to start. So why aren’t you?

Business Idea Roadblocks

Everyone has at least one roadblock on the road to entrepreneurship. Why haven’t you brought your business idea to life? Are you:

  • Afraid of failure
  • Overwhelmed
  • Unsure of success
  • Uneducated
  • Not ready
  • Not as good as the next person

Do you feel like your business idea isn’t unique enough. That’s exactly how I felt for the last 4 years. Yes, I sat on this blog idea for 4 years. I kept coming up with excuse after excuse on why I couldn’t devote time to this idea. Events and appointments were plenty, but they weren’t the true reason why this blog waited so long. They were my excuses, and I hid behind them.

In truth, I hid behind my excuses because I couldn’t figure out how to make my blog unique. I didn’t even have a name for it.  Then about 2 months ago the name fell into my lap. Well actually it was on a whiteboard.  My friend Misty  posted a picture of Mark Wahlberg on a whiteboard with Be Badasser written next to it. It became our mantra.  I told her that one day I was going to start a Badass blog that would help people (especially us gals) live the life that we were meant to live.

Business idea to life

I started the process of formulating my idea by first acknowledging that I have a strong passion for helping others succeed.  I feel joy when I write, train, or speak to people about taking steps towards their goals.

9 Questions You Should Ask to Bring Your Business Idea To Life

The I got down to answering a few business related questions. As I began to answer these questions I could see my business start to come alive. It started to take shape. The more structure that I put around it, the more the idea began to flourish. It’s still not perfect, and I doubt it will ever be. But it will get better and better as I continue to grow and improve.

Here are the 9 questions that I asked myself to help bring my business idea to life. Use them to help you formulate your idea, and you’ll soon begin to see it grow.

  1. What is the problem that you’re trying to solve with your product or service?
  2. Why does that problem exist?
  3. Who has the problem?
  4. Why do you want to solve the problem?
  5. How does your service or product solve the problem?
  6. Who else has a solution?
  7. How can you add value to an existing solution?
  8. How will you brand it differently than others?
  9. Is the solution to the problem worth paying for?

What are you waiting for?  It’s time to start!  Mompreneur Advantage members get access to a downloadable worksheet. It’s free to join, so if you’d like a copy and other tools to help bring your business idea to life, click here.