Five Awesome Android Small Business Productivity Apps

Android small business productivity appsTechnology continues to make our lives easier each day, and I’m always on the look out for awesome Android small business productivity apps. Today, I’m sharing five of them.  I download most of mine through the Google Play store, but there are many available on Amazon as well.

Android Small Business Productivity Apps

The first one to is the app called Evernote. I use this app to take notes during meetings and when I think of ideas to write about. It’s not just for writing down your notes, it can also facilitate synching, sharing, and recording reminders for later reference. I highly recommend this free app.

Dropbox is my second favorite. Dropbox is a file storage and sharing system, where the files are stored in a cloud (e.g., a server located somewhere that you access with your computer).  You can store files, image, videos or any type file, and share files or folders with your co-workers.

Google drive is similar to Dropbox.  It has the same cloud base sharing and document collaboration functionality. Once you upload a file, you can share the link with your co-workers. If you document is private, it will require that they request access from you. Google will send the request to your Gmail account. Once you approve it, your co-worker will have the access that you granted.

Hootsuite keeps all of your social media streams in one location.  I use it to view my Facebook pages, Twitter, and LinkedIn updates. It helps keep me organized and in the know.

Cozi Calendar and Shopping Lists is a must have.  I can organize my entire family calendar and send reminders to my phone before I’m supposed to be somewhere.  It really keeps me on track! This app stores shopping lists, to do lists, and journaling as well.  I LOVE THIS APP!

So there you have it! My top five awesome Android small business productivity apps. Now, let’s get productive!

How to Grow Your Email List with Videos

It’s  time to grow your email list with videos. Grow Your Email List with VideosVideos are fun, entertaining, and feasible for small businesses on a tight budget. There are four ways that you can grow your email list with videos, and we’ll unpack each of them below:

  • Tell Stories
  • Educate
  • Entertain
  • Humanize Your Brand

Tell Stories with Videos

Let’s face it. We’ve been watching stories on video since the early 1900s when the television was introduced to United States. With stories we can visit new places, experience new things, and become the individuals we secretly want to be. Ordinary people can watch actors who exhibit similar characteristics and imagine that they too can be the celebrity or successful tycoon. In a study titled Why Americans Love Reality TV, Psychology Today concluded that fans of reality shows value status because they measure it by level of attention. The more attention they receive, even if it’s not good, the higher the prestige. We as fans will watch theses stories with attention and commitment like no other.

Share a testimonial from your greatest fans. Let us envision how we can use your product or service to become your next success case. Here’s an example of a video scribe that I produced on the successful launch of my blog.

Educate with Videos

Videos that Educate are also trending in popularity. This is primarily due to our increasing need for answers now. We want the information today, and can’t wait for the next class to be scheduled or the next book to be released. Look at the popularity of TED talks, a place where anyone can digest content from the “greatest minds” on technology, entertainment, and design (actually it’s grown way past those topics). We want to grow and experience success. Sometimes we just need someone to show us how to get from point A to point B.

Teach us something that we can use to further our dream or challenges our beliefs. It doesn’t have to take long. In fact, the more succinct and creative you are, the happier we’ll be. Here’s a great example.

Entertain with Videos

Videos that entertain provide great value to our society, and can be somewhat categorized as an addiction. Generally, we tend to relax and become passive watchers as the events unfold before our eyes. With a fluctuating economy and stress-filled days the norm, it’s no wonder why we gravitate to a world that takes us away from the normalcy of our hectic lives. We simply need a break from reality sometimes.

Give us a chance to laugh, cry, and connect with your brand. Even if the only time we see your brand is in the “sponsored by” section.

Humanize Your Brand with Videos

For years we’ve been bombarded with messages that speak, “buy me now” in volumes. We are answering the advertising call less and less. Instead, we’re  increasingly  using social media to validate performing companies prior to engaging in a purchase transaction. It’s more important than ever to show your prospects and customers that your business is more than just an entity.

Show us your company, culture, and process. Soon we’ll begin to realize that your product is more than something we need, it’s something that does good for our society because it creates jobs, happiness, and freedom. We all want a little bit of freedom.

Grow Your Email List with Videos

Now it’s time to grow your email list with videos. It’s time to show them that you’re human, and that you care. If a picture is worth a thousand words, a video is worth so much more. Video scribing is a great way to get started. Click here learn more.

9 Easy Steps to Move Towards Mobile Marketing for Small Business

You need to make a move towards mobile marketing for your small business. Mobile marketing for small businessThere is a significant trend towards increasing use of mobile platforms and if you don’t get onboard with mobile marketing now, you stand to lose a good share of your customers. According to Forbes, more than 50 percent of Americans have smart phones. For younger Americans ages 18-34, that percentage skyrockets to 80%. That means that your customers are mobile. So why aren’t you?

What is Mobile Marketing

According to Wikipedia, mobile marketing is the “distribution of any kind of promotional or advertising messages to customer through wireless networks”. A more specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”.

So basically, mobile marketing is simply meeting customers where they are, and being in front of them when they’re ready to buy.

How to Get Started with Mobile Marketing

Getting started with mobile marketing is easy. It starts with mobilization. Here are 9 steps that you can take to move towards mobile marketing for your small business:

  • Mobilize-Mobilize your website. In geeky terms, that mean to make your website “Responsive”. If you do all of your website creation, you can take advantage of the existing responsive templates for your blog or website. There are many templates that do this for your automatically, but it’s up to you to make sure you use the right one.  Otherwise, pick up the phone and call your web developer today, and get him or her on the ball with making your site responsive. I’d be a little pissed if was paying someone to manage my website and it wasn’t responsive. Come on web developers – it’s not that hard! Service is key!
  • Research-Check out your competitors. Learn what they’re doing and create a plan that’s unique to your business.
  • Claim Your Business-Claim your business on location-based applications.
  • Rewards-Reward customers for checking in at your business location. This helps get the word out to their friends that they frequent your location.
  • New Customers-Give new customers an incentive to try your product or service.
  • Variety-Change your promotions often.
  • Target-Target customers or prospects who are checking in a different business that is located in close proximity to yours.
  • Try it-Run a mobile ad campaign. Then track and test your results.
  • Use Social Media-You’ll never get good a social media unless you take the plunge to learn and use it yourself.  Don’t overwhelm yourself by trying to learn every platform. Start off with the one that interests you or appears to be a good fit for your business. It’s actually quite fun!

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